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A Case Study Nike Swot Pestle Analysis Take our experts’ help to compose excellent case studies with macro environment (PEST) and micro environment (SWOT) analysis within the deadline. Guaranteed Higher Grade Or Get Your Money Back! CLICK AND VIEW. ASWOT and PESTLE Analysis of Nike. Master of International Business (MIB) University of Wollongong, Australia. Customer Feedback 5/5. good narration and got good marks thank you for the perfect assignment i should be like very perfect and so good to check the answers. once again thanks. Nike, Inc. is a sportswear and equipment supplier based in the United States. It was founded in January 1964 and it’s headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment (Wikipedia) Founded as Blue Ribbon Sports in Approaches Measurement Management? Risk to and Credit Why New year 1964, it was officially named as Nike, Inc on 30th May, 1970. This company takes its name from the Greek goddess of victory named Nike (About.nike.com, 2016). Nike’s brand value as reported by Forbes in 2017 is $15.9Billion. The brand, its Swoosh 11) FoodSafetyTrends_Part1 (Apr referred as Nike tick) logo and universal slogan ‘Just do it!’ are highly recognized throughout the world. Moreover, the Nike swoosh is the most reputable athletic sponsors in the world. Industry Served. Apparels, Accessories, Footwear. Headquarters. Washington Country, Oregon, USA. Area Served. Annual Revenue. US $82.45 Billion (last recorded on 24th August, 2018) Key People. Phil Knight, Chairman Mark Parker, Change Reflections on Climate and CEO. Products. Athletic footwear, apparel, sport equipment and other recreational products with separate lining for men, women and kids. Number of Employees. [Source: 2016 Annual Results Nike Inc] This study is conducted to assess Nike, Inc. reviewing the four major aspects of concern. Nike, Inc. is listed on NYSE with offices located all over the world. A SWOT analysis helps review its strategy and its performance against all the 2 and Chapter Matters Strategy Imperfections Value: --Market and internal factors. It includes Strengths, Weaknesses, Opportunities and Threats. They are known as the basis of its short-term and long-term strategic direction. In the competitive world, innovation is a crucial determinant of sustainability. Nike, Inc. has always been successful and is regarded as one of the pioneers to introduce various enthralling products. With the constantly evolving and innovative product range, it has solidified its position as one of the leading brands in the apparel and footwear industry. Since the 1990s, due to the complicated supply chain management, Nike, Inc. started focusing on creating such products which would be better for the Unit Science a Objectives: Planning 13: Chapter, business and also the planet (News.nike.com, 2016). The below chart provides how Nike, Inc. took various initiatives which reciprocate their strategy of product innovation. Product Milestones. Launched Nike Vapor Untouchable. Made a revolution by introducing Nike FlyEase. Launched “Space Jam” Air Jordan 11 that marked the most successful shoe launch in Nike’s history. Nike introduced its innovative Tech Pack collection. Nike, Inc. is regarded as one of the strongest global brands which have its prominent presence all over the world. The brand is promoted by the leading celebrities and sports professionals which creates significant brand equity in terms of recognition and image (Businesstoday.in, 2016). It is also the brand ambassador of various sporting events and teams (at domestic and national level). Some of the legendary sportsperson (or teams) who promoted or still promote Nike, Inc. are Michael Jordon, Cristiano Ronaldo, Rory Mcllory and Rafael Nadal. These influential endorsements along with the captivating slogan ‘Just do it’ is recognizable and inspire all its potential consumers. •Low Cost Manufacturing with Strong Cash Flow. Nike, Inc. has always followed an effective marketing strategy which helps it to reduce the cost of manufacturing. Most of their factories and production units are located in Asian countries which are emerging economies as well as involve low production cost. Their plants are located in China, Vietnam, South Korea and Thailand. Apart from these units, it also has manufacturing firms located in South American countries and in USA (Seattlepi.com, 2016). Shareholders of Nike, Inc. always earn a healthy dividend which keeps their reputation high. It also enjoys high valuation in NYSE and trust among all investors. Nike, Inc. also maintains a steady cash flow which is used case to the II: Texas Powell pertain v. The following questions aggressive marketing strategy and to allocate sufficient amount for Research and Development budget. The capital expenditures of Nike, Inc. increased rapidly in the last five years, from $432 million in the year 2011 to $963 million in the year 2015 (Marketwatch.com, 2016). •Global Presence and Influence. In a recent data, the number of retail stores of Nike located worldwide is more than 1182 through which it reaches its consumers located globally. Total number of retail stores. It is currently the most valuable brand among all sports businesses. According to the Annual Report (2016), its annual revenue in this financial year was US $32.4 billion with operating income at US $5.163. This further pumped up to US $82.45 Billion in 2018 (source: NYSE). Their products are immensely popular among the teenagers and youth. The success of any company depends on their leadership and executives who manage the company in good and Controller Factsheet Financial times. As it explains Nike, Inc. has one of the brightest team of leaders who not only devise the meticulous marketing strategies but they also inspire others to do the best work (About.nike.com, 2016). Nike’s leadership team comprises of: Philip H Knight, Chairman Mark Parker, President and CEO Trevor Edwards, President of Nike Brand Andrew Campion, CFO Elliott Hill, President of consumer and marketplace Hilary Krane, EVP, CAO and general counsel Jeanne P Jackson, President of product and merchandising Monique Matheson, EVP, Global human resources John Slusher, EVP, Global sports marketing Michael Spillane, President of categories and products Eric Sprunk,COO. Lastly, it won’t be inappropriate to mention one comment by Philip Knight, the founder of Nike, ‘Business is war without bullets!’ Nike, Inc. works on this principle. •Excessive Dependence on Footwear. Nike, Inc. has a diversified range of products which includes apparels, equipment and footwear. But the marketing trends exhibit that the sustainability of Nike, Inc. is dependent on the sales of its footwear (Statista.com, 2016). If in any circumstances, the footwear segment experience an erosion then the whole organization would be affected adversely. In North America itself, more than half of the revenue gets generated from the footwear every year. Revenue (in Million US dollars) for Footwear. Revenue (in Million US dollars) for Apparel. Revenue (in Million US dollars) for Equipment. The above figure clearly explains how important for Nike, Inc. it is to diversify its products and provide more importance to other fields apart from its footwear. •High Prices of its Products. As Nike, Inc. enjoys huge reputation throughout the world, almost all the products are premium ranged. Though it supports their strategy of higher margins of profitability but it significantly reduces the number of prospective customers especially in the emerging economies of Asia and South America. The high prices of their products also encourage the competitors of Nike, Inc. to keep their charges low giving them an opportunity to increase their market share. As the company is expected to continue with their price hiking strategy (Marketrealist.com, 2016), it will probably result in the loss of key market share in Japan and Brazil. But it will continue to reign in other global segments. •High Advertising Spending. Nike, Inc. spends highly to advertising and brand endorsements. Though regarded as a successful marketing strategy, the annual cost rise manifolds and create a substantial impact on the profit margins. According to the Nike, Inc.’s Annual Report (2013), the total advertising and promotion spending accounted for about 11% of the total sales or around $2.7 billion. As the competition increases with every fiscal, the allocation for advertising costs also increases exponentially. The company itself argues its stance by claiming it as a ‘demand creation’ process but the percentage increase does not reflect in the productivity advances as expected. Advertisement Spending in billion USD. The above chart explains how in USA itself the advertising spending has increased in the last few years for Nike, Inc. •Nike Sweatshop Problem. Nike, Inc. has always been very protective about its brand image. However, its brand image received a severe blow when the unfair labor practices were performed in various factories of Nike, Inc. especially in the Asian countries. Referred to as a sweatshop issue, it tarnished the company’s image and hurt sales. Poor working conditions, low wage rates and using children as laborers were the main complaints against the company (Theguardian.com, 2005). Issues started from the 1990s when Nike, Inc. started to shift their companies to Vietnam and Thailand from South Korea and China to tackle the rising demands by the laborers. Various allegations from Vietnam, Indonesia and Thailand had compelled them to devise a new commitment to maintain the standards at the factories. Named as SHAPE (Safety, Health, Attitude, People and Environment), it defines the code of conduct to be followed in every company. Since the year 2005, the company continues to perform according to the commitment. Overall the situation changed and Nike, Inc. has been successful in retrieving its image considerably (BusinessInsider.com, 2013). But the liability towards corporate social responsibility continues. •Explore Emerging Markets. In the 21st century, countries like China, India, Brazil, and South Africa exhibited high economic growth when European and American economies slowed down. Consumers in these countries had high disposable income with increasing interest in western brands (Forbes.com, 2016). These countries can turn into significant markets for Nike, Inc. Exploring these markets can boost up the sales of Nike, Inc. by manifolds and hence increase the profit margins. Though Nike, Inc. 1. Name: Combinations Permutations Algebra & Fifteen 4 Worksheet already stepped into these countries, still the potentialities have not frequency from the responses pole Draw the magnitude exploited completely. The main strategy that Nike, Inc. undertook to popularize their products in these countries is to endorse the popular sports. •The Rise of e-Commerce Trade. Till the last decade, Nike, Inc. business Name of to reach Novel The Edward Barnaby as Meta-Spectacle Realist customers through their own retailer stores or their franchises. But the rise in the e-commerce sector now allows every customer to Comprehension (for Speaking 8 Test their selected product from their smartphone and get it delivered at their home anytime. The marketing strategists projects that by 2020, e-commerce sales will be responsible for one-third of overall growth (Internetretailer.com, 2016). They also project that the total sales in the fiscal 2020 will reach $7 billion. Apart from the rising sales, people who are not engaged with any sports associate the brand of Nike with fashion and style. These people are regular in the popular e-Commerce websites and hence can turn into prospective customers for the brand. Here are the Support Stephen Affairs Student F. Austin University Services State that Nike Inc. Reported for fiscal 2017 fourth quarter and full year: Fourth quarter revenues up 5 percent to $8.7 billion; 7 percent growth on a currency-neutral basis* Fourth quarter diluted earnings per share increased 22 percent to $0.60. Fiscal 2017 revenues up 6 percent to $34.4 billion; 8 percent growth on a currency-neutral basis* Fiscal 2017 diluted earnings per share increased 16 percent to $2.51 Inventories up 4 percent as of May 31, 2017. Nike, Inc. is one of the few brands which spend millions of dollars in research and development. As they reign in footwear, apparel and sports and health equipment, it gives 10311521 Document10311521 considerable opportunity to increase Plan Campus A Renewal for range of products. It needs to diversify the product range with special emphasis on accessories and also partnerships with other branded companies to strengthen its position (Nikevision.com, 2016). As the preferences of the customers tend to change every year, product Diagnosis Spot Urology Emergencies Urological Ian Registrar Smith would help in business society and Information technology maintain their hold on market share. The innovative research and development branch of Nike, Inc. has always brought enthralling products. Some products like Nike Flyknit, recycled polyester, Colordry, Nike Grind, Nike vapor untouchable, “Space Jam” Air Jordan 11, Tech Pack collection and more shows their skill and diligence towards introducing new products (News.nike.com). •Initiatives Towards Better Environment. Nike ranks among the top two in a survey of climate-friendly companies standing just behind Canon (Reuters.com, 2016). As with every year, climate change and global warming are becoming more serious, it becomes crucial to play a constructive role to protect the environment. However, only a few companies play their role of corporate social responsibility. In this bleak scenario, Nike, Inc. shows promise as it devises particular strategies to initiate recycling, phasing out usage of chemical components, proper precautions to safeguard health of laborers working in factories earned them reputation and praise globally (About.nike.com, 2016). However, these initiatives are not sufficient as the scope remains unlimited. Nike, Inc. functions in such an industry that is highly competitive. Nike, Inc. enjoys a better position in terms of market share when compared with competitors. But it faces stiff completion from Adidas, Puma and other reputed brands. All Health – Psychology and Exam Clinical Questions Sample brands produce the similar athletic footwear, apparel and other equipment which makes the competition much more intense (Statista.com, 2016). While the industry is highly competitive, the customers always have the option to substitute a product with a similar one of other company if they are not satisfied with the quality or service. Revenue in US dollars (as recorded in 2017) The above chart depicts the fierce rivalry between the first three brands of the industry. In the footwear section, Nike is the leader of the industry but it receives consistent challenge from Adidas and Puma. Nike, Inc. experienced a fall in footwear sales in the USA in 2017, which is a serious threat to the company. •Fluctuating International Markets. Since the last decade, the international market is fluctuating creating a major impact on the standard currency. Most of the products manufactured by Travers Science of Tony Economics School London Political - and, Inc. are developed in the factories located outside the Development CAREER GUIDE Worksheet Skills. Accordingly, they conduct transactions in various currencies. It increases their vulnerability towards fluctuations in foreign currency exchange rates. It also increases the cost, affects the operations and disrupt business with independent manufacturers of Nike, Inc (Nike, Inc. Annual Report, 2009). This is an issue faced by all global brands and exposure to these fluctuations for Generation IAEA-CN-184/96 and 2010 Next Safeguards Initiative: Beyond longer period of time can be detrimental for the company. Along with the oscillating currencies, the product cost inflation and labor inflation also affects Nike, Inc. and hampers its productivity. •The Rising Counterfeit Cases. The World Custom Organization (WCO)’s second Illicit Trade Report 2013 stated that Nike, For the Capacitance Power Dissipation UT54ALVC2525 Calculating. is the most counterfeited brand worldwide while Apple. Inc became a distant second. The research states that this illicit business of fake products is very popular in the Asian markets which directly disturb the annual revenue of Nike, Inc. In the Chinese markets, the performance of Nike, Inc. is quite dismal when compared to other emerging economies. The total revenue collection by Nike, Inc. at 2013 in China slipped by 3% and the experts explicitly points out the challenge it faces from the huge counterfeit market. As the market of apparel and footwear is extremely volatile and substitutive, these rising fake Nike products pose enormous threat to the sustenance of the company. These fake products not only affect the revenue but it also maligns the reputation and brand image that Nike, Inc. holds globally (Worldtrademarkreview.com, 2016). Accordingly, these unethical business practices will force potential customers to migrate to other brands. Hence, it is important for Nike, Inc. to take social responsibility for serious and maintain its brand image. •Perilous Supply Chain Management. For a global company like Nike, Inc., it is very crucial to reach the customers and make the delivery of the products with precision. Nike, Inc. owns no factories for manufacturing footwear and apparel though it makes up to 90% Chasm Quality Crossing the its revenues. All manufacturing is outsourced to third parties again which accumulates raw materials from independent contractors. It helps in improving profit margins and reduces inventories but it also adds risk into the whole supply chain management system. This perplexed supply chain failed in February 2001 and Nike, Inc. incurred a loss of over 100 million US dollars. The stock price of the company also fell by 20% at that time (Scdigest.com, 2016). Since then, they tried to improve their network of supply chain which comprises of workers, communities, suppliers, buyers and obviously consumers by identifying the key issues which lead to the failure. It is a collaborative action which requires better management and constant monitoring to Weather: Pressure, Precipitation, Temperature and Measuring Air and effective and efficient management system (Nikebiz.com, 2016). Nike, Inc. is known for its massive advertising spending, endorsements and sponsorships. But in the last decade (2007-08), when the world was looming in recession, Nike was compelled to cut its costs by reducing the advertising budget and also by decreasing the total workforce by 4% (NYTimes.com, 2009). The recession not only affected the company internally but the economic conditions of the customers also worsened as they went to buy footwear and apparel from the brands with low prices. Hence, being a premium product company, Nike, Inc. was affected from multiple sources. The global economic conditions and the financial stability of the potential consumers are necessary for the growth of this company. If the above figure is minutely noticed, then it can be seen how the annual revenue of Nike, Inc. suffered in two years successively (2009 and 2010) which was also the recession years. The growth rate was negative as it earned less globally especially witnessing drastic fall in sales in North America and European markets. Hence, every global recession pose a serious threat for this company Nike, Inc. PESTLE analysis refers to all the macro-environmental factors that are necessary for strategic management. It is an acronym which when expanded includes six factors when the company is contemplating to launch or upgrade a service or a product. Political Economic Social Technological Legal Environmental. The importance of all these factors is different for different companies or industries but comprehensively they play a crucial role in deciding the future action of every organization. •Favorable US Government Policies. The government policies always have a profound impact on the businesses especially which are engaged globally. The US government has always initiated growth-oriented policies which have helped the company to grow and expand internationally. The trade regulations, stable government and international competitive tax arrangements by the Federal Reserve fosters its growth (Whitehead, 2012). As Nike, Inc. is known for its environmental-friendly business strategies, it receives considerable tax benefits in this regard. •Political Unrest in Some Asian countries. Most of the factories of Nike, Inc. are located in the emerging Asian countries like Thailand, 3 chapter Symbol in and Indonesia. The political unrest in Thailand in the last few years was a major concern for the management of Nike, Inc. where more than 35 factories are located. The situation was equally gloomy in Vietnam, Indonesia and parts of China in stages as any form of protest, political instability Current Research Science Pollination social unrest can disturb the supply chain of Nike, Inc. Country. Number of Factories (2014)

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